What Is the Body Love Conference?
Last year, in the heart of the Sonoran desert, people from all over the world joined some of the biggest names in body activism at The Body Love Conference. It was a high-energy, positive, progressive event and served as an opportunity for 400 attendees to come together and build community within a supportive environment. It was a wild success and we're planning on doing it again, June 5th and 6th of 2015!
Why The Body Love Conference is Important
Every day we, and the children around us, see nearly 3,000 advertisements, all of which portray a singular representation of what a desirable body looks like. As we read magazines, walk by newsstands, and engage in social media, we are subconsciously reminded that there is only one acceptable way in which to exist. Unfortunately, the chance of us identifying with the socially approved ideal is next to none.
This is a direct extension of a historical marketing scheme that was created to encourage us to purchase perfection—to spend our money chasing an altered, photoshopped, and unachievable goal. While this earns the weight loss and beauty industries billions of dollars every year, the cost is much more than monetary for the rest of us. The majority of modern social ills can be, at least in part, traced back to that simple concept of selling perfection: depression, eating disorders, low self-esteem, poor relationship skills, hopelessness—even suicidal tendencies. Talking about this pervasive media message is a crucial step toward a healthier and happier society. We believe the Body Love Conference is a perfect way to extend that conversation to our community and to instigate that change.