What font does fjallraven use?
What font does Fjällräven use? Swedish outdoor clothing maker Fjällräven uses a bespoke font called Arctic Fox for all of their branding. Arctic Fox is a rounded, bubbly sans-serif created by Letters from Sweden. The design is based off Frankfurter, a typeface from 1970 that was used in the original Fjällräven logo.
What is type in graphic design?
Type is the appearance or style of printed text. It also refers to the process of working with text to create a legible, readable and visually appealing experience. Designers choose appropriate typefaces and use elements of design including hierarchy, alignment, spacing and more to convey their message.
What does Fjällräven mean in Swedish?
“Fjäll” means “Arctic” and “Räven” means “Fox” in Swedish, so Fjällräven is the beautiful “Arctic Fox” you see in their logo. “Kånken” simply means “to carry”! In Sweden, an experienced walker or adventurer who traverses the great Scandinavian outdoors is known as “a true Arctic fox”.
How do graphic designers use fonts?
Here are a few tips for font pairing:
- Limit the total number of fonts. Avoid using more than 2–3 fonts in your design.
- Avoid using too similar fonts. The whole idea of using multiple fonts in design is creating a visual diversity.
- When selecting two fonts, use decisive contrast.
Is typography the same as font?
While a typeface describes a particular style of lettering, a font refers to variations of a typeface, like its size and weight. The simplest way to understand this difference is that a typeface is a set of fonts with common aesthetic qualities.
Is Kanken Swedish?
About us. Hailing from the small town of Örnsköldsvik in Sweden, a place where mountains and forest meet the sea, Fjällräven is an outdoor clothing and equipment company that’s committed to making nature more accessible.