Is EDDM direct mail?
Affordable, Targeted Advertising Use Every Door Direct Mail® (EDDM®) services to promote your small business in your local community. If you’re having a sale, opening a new location, or offering coupons, EDDM can help you send postcards, menus, and flyers to the right customers.
How much does it cost to mail EDDM?
EDDM costs about 18¢ per piece. That’s a fraction of the cost of standard or First-Class® postage, which costs around 44¢ per piece. It’s easy to reach out to local communities. For smaller businesses, EDDM allows you to promote your products and services to nearby neighborhoods that may benefit from it.
What is the difference between bulk mail and EDDM?
Bulk mail is first class or standard mail. Unlike EDDM, you need to own or purchase a mailing list and print those addresses onto your mail. This allows you to send targeted messages to a specific audience.
Is EDDM effective for Realtors?
Most successful real estate brokers and agents alike, already know the best secret for effective marketing. Through extensive trial and error, they’ve come to learn Every Door Direct Mail or EDDM, is not only a brilliant marketing tool, it’s also one of the most cost effective and one of the smartest ways to go.
How does USPS Every Door direct mail work?
Every Door Direct Mail – Retail™ service lets you reach every home, every address, every time. You simply pick the neighborhood you want to target, and a Postal Service™ carrier delivers your printed piece to every address while delivering the day’s mail.
Does EDDM need a return address?
Return Address Placement You need to supply either a physical address or a P.O. Box, and where you put it is just as important. Typically, we think of the return address going just to the left of the indicia. But with EDDM® mailing services, it is required for the return address to be placed in the top left corner.
What is saturation USPS?
Saturation mailings are mailed to all residents within a certain zip code or postal route. In lieu of actual names, the mailing is addressed to ‘Current Resident’. At its core, you get a wider audience for less money. But, don’t confuse saturation mailing with other popular large scale USPS mailing programs.
How do I bundle EDDM mail?
Bundling at Retail: When you submit Every Door Direct Mail, your pieces must be bundled with a facing slip. Recommended bundle size is 50 to 100 pieces. You must include the piece-count per bundle. Example: A 426-piece mailing could have eight bundles of 50 and one of 26.
What is EDDM in real estate?
Real Estate EDDM Postcards – Every Door Direct Mail for Real Estate Agents. Every Door Direct Mail (EDDM) is a service offered by the U.S. Postal Service which allows you to mail a postcard to every single house on a mail carrier’s route.
Can I send EDDM to business only?
You can choose whether you only want to target only residential addresses or residential and business addresses, depending on your target market. EDDM is divided into two broad categories- EDDM Retail and EDDM Business.
Does EDDM need a indicia?
EDDM® has a specific EDDM Retail indicia especially for businesses that do not mail often, but would like to send out an EDDM® campaign. This means you do not need to spend time stamping each campaign, and you don’t need to register for your own indicia to complete an EDDM® mailing.
What are the size requirements for Every Door Direct Mail?
EDDM Retail’s Size requirements
- Minimum Size: Be greater than either 6 1/8 inches high or 10.5 inches long on one side.
- Maximum Dimensions: No side can be longer than 15 inches or 12 inches high.
- Weight: Cannot weigh more than 3.03 ounces.
- Thickness: Must be thicker than 0.007″ and less than . 75″ thick.